Ultimate Link Building
Author:Pereira, Ana
Language: eng
Format: epub
Published: 2015-05-14T16:00:00+00:00
Chapter 5: How To Avoid Being Slapped By Google Updates
Ever heard of the phrase “Google slap”? The phrase has been misused a few times and quite a number of people assume it refers to any perceived punishment by Google such as de-indexing or a drop in rankings but it has nothing to do with that.
The slap refers to a situation where Google reviews and concludes that your ad and associated landing pages are of such poor quality that the search engine endeavors to get your ad removed from the paid listings and the way to do this is to lower its position and raise the current bid price so that the campaign ceases to make economic sense.
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